POV: You finally found the drinkware that actually keeps your drink cold 🧊❄️ Frost Buddy has officially become my everyday go-to. From iced coffee runs to lake days and road trips, this insulated tumbler keeps drinks cold for hours and looks cute doing it. 🤍✨ Who else is obsessed with their Frost Buddy? 👇

I posted this clip showing off my Frost Buddy tumbler during a sweltering week in June. The video starts right on the cup sitting on my car console. I was trying to prove how my iced coffee survived a massive grocery run.

The cup itself is genuinely brilliant. I am notorious for leaving drinks in hot vehicles. I came back to a boiling car after an hour inside the store, and the ice was still clinking against the stainless steel walls. That sound alone sold me. But the detail I actually appreciate most is the rubberized base. It stops that aggressive metallic clatter when you set the cup down on a granite kitchen island. It is the little things that save your sanity.

As for how the video did, it completely tanked. We barely hit five hundred views. I can tell you exactly why it flopped. I opened the shot focused entirely on the product instead of my face. People scroll right past a disembodied cup. My audience expects me to be talking to them directly from the very first second. The folks who did stick around liked the idea of taking the tumbler on a road trip. I just lost ninety percent of you by acting like a catalog instead of a human. I am definitely grading myself down for that opening hook.