The Yaya Kids Tumbler is the perfect everyday cup for little ones on the go. Designed with durable stainless steel insulation, this kids tumbler keeps drinks cold for hours while helping prevent spills with a secure lid and straw. Great for school, daycare, travel, sports, and summer fun, the Yaya Kids Tumbler is lightweight, reusable, BPA free, and easy for small hands to hold.

Let's talk about the Yaya kids tumbler video. I filmed this on a Tuesday morning when I was trying to get the kids out the door for daycare. The cup itself is actually pretty solid. It keeps milk cold for a very long time, and the stainless steel has survived being hurled onto my concrete driveway at least four times. The catch is the straw. It has this tiny silicone valve inside that requires a microscopic brush to clean properly. If you lose that specific brush (and you absolutely will), you are completely out of luck.

You can probably guess from the whopping 385 views that this video was a total flop. I completely forgot the golden rule of short video. I started the clip with a boring voiceover about insulation instead of showing my face or giving a snappy hook. People thought they were watching a dry commercial. They scrolled right past. The funny part is that I actually categorized this under fashion because the pastel matte finish perfectly matched my spring wardrobe. My audience did not care about my aesthetic color coordination. They just wanted to know if it leaks in a preschool backpack or pops open in a car seat. At least I kept the metadata clean with exactly five tags. A tidy caption cannot save a boring intro though. Next time, I will start by holding a full cup upside down over my favorite cream rug to prove a point.